I will start by admitting that, when it comes to social media, its difficult to convert the unconverted. Its difficult because social media tools are so new that the anecdotal success stories don't mean much, they can't easily be put into context by most people. I know this because i was reluctant to expand into other social media because i felt it was an artificial way of publicising my blog, and required a lot of work resulting in very little in return, and i wasn't sure i could easily juggle many different types of media. I am glad that i got over these hurdles because expanding into social media has made a huge difference not only to my blog's reach, but also to the quality of my posts, and helped tailor my posts to my audience. My advice at this stage is to read this post, and subsequent posts in the Social Media Hurdles series, and give it a chance. Some types of social media will work for you, some won't...you will be impressed with the effect the successful ones will have on your blog.
The first step for a successful blogger is understanding their topic. The topic could be cars, law, places to get drunk in London, fashion. Once you have an understanding of your topic Social Media becomes an accessible and cheap way of helping you build your authority in that particular subject. It is this authority, built through social media, that will make your blog a success.
Due to the very different media landscape, the term Citizen Journalists has developed. A citizen journalist is born the moment that person publishes on the internet, and their authority grows, or shrinks, from that point on.
Social Media Types
This is a massive topic, and i will be addressing it in a series of posts in collaboration with fellow blogger Will Tanner. We will be looking specifically at how to use these to further your blogs cause, and also with more generalised information for a non blogging user. Below is an example of the sorts of things Will and I will be looking at.
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This is where the Hurdles series hits a fork in the road. The Social Media Hurdles will go one way, while the Blogging Specific Hurdles will go the other. Enjoy!